Marketing & Growth Leadership
I help teams under pressure align, execute, and scale.
With 20+ years of hands-on marketing and operational experience within founder-led and private equity–backed brands, I bring clarity to strategy, discipline to priorities, and accountability to growth, utilizing digital channels, omni-channel marketing, and measurable KPIs to scale efficiently.
About Adam
I’m an operator at heart who’s spent my career working inside founder-led and private equity-backed businesses, helping brands scale with intention and prepare for what’s next. I’ve partnered with global brands as well as owner-operators who built something special and now need structure, clarity, and leadership to take it further, or position the business for a successful exit. My background working alongside leadership teams has shaped how I think about growth: clear strategy, disciplined execution, and metrics that deliver results.
I work hands-on with founders and leadership teams to set a clear vision, align teams around strategic priorities (ROCKS), and build KPI frameworks that make growth measurable and repeatable. Whether the goal is scaling into new markets, professionalizing the organization, or preparing the business for sale, I bring practical operating experience that balances performance with culture. Legally authorized to work in the U.S. and Canada. Outside of work, I’m an avid cyclist and skier and spend as much time as possible in the mountains.
Services
I offer fractional executive leadership, operating alignment, go-to-market strategy, and scalable growth planning designed to help brands regain focus and drive measurable results.
Fractional Growth & Marketing Leadership
Executive-level leadership without the full-time hire
I partner with founders and leadership teams as a fractional growth and marketing leader, bringing an executive-level perspective and hands-on operating experience. I assess where growth is breaking down, clarify what matters most, and lead focused execution, using digital as a core lever to scale and measure progress.
What I do
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Review the business through a comprehensive evaluation of strategy, team alignment, digital performance, and operating gaps
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Set a clear growth strategy, marketing plan and priorities
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Align teams around KPIs set to 90-day and annual plans
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Lead digital, brand and growth initiatives across channels
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Manage agencies and internal teams
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Install EOS-style operating rhythms
What you get
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Clear direction and momentum
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Fewer distractions, better decisions
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A team that knows what they're accontable for
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Scalable growth without chaos
EOS Alignment & Operating Reset
Setting a Strategic Plan
If your team is busy but progress feels slow, the issue isn’t effort—it’s alignment. This engagement installs structure, ownership, and focus using proven EOS principles.
Who this is for
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Founder-led businesses hitting growing pains
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Leadership teams that can’t agree on priorities
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Brands feeling stuck despite strong talent
What I do
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Facilitate leadership alignment sessions
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Clarify vision, roles, and decision-making
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Establish Rocks, scorecards, and meeting cadence
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Identify and fix execution breakdowns
What you get
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A shared vision everyone understands
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Clear ownership and accountability
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Fewer meetings, better decisions
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Momentum you can feel within weeks
Go-to-Market & Growth Plan Sprint
Focus the work that actually drives growth
This is for brands doing “a lot” without seeing results. In a short, focused sprint, I cut the noise and build a clear, executable growth plan.
Who this is for
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Brands launching or relaunching products
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Teams spreading budget across too many channels
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Founders who want clarity before spending more
What I do
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Audit current growth efforts and spend
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Define target customer and priority channels
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Build a 90-day execution plan
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Tie every initiative to measurable KPIs
What you get
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A clear growth roadmap
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Confidence in where to invest (and where not to)
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A plan your team can execute immediately
Retail & Regional Expansion Readiness
Make retail and regional growth actually work
Retail and regional expansion fail when marketing, field, and digital teams aren’t aligned. I help brands launch smarter—and sell through faster.
Who this is for
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DTC brands moving into retail
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Brands expanding into new regions or markets
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Teams are struggling with sell-through and awareness
What I do
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Build a retail and regional marketing playbook
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Align digital, field, and brand efforts
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Create launch calendars tied to sell-through
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Support retailer, sales, and field teams
What you get
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Stronger launches
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Better retail performance
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Clear roles across teams
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A repeatable expansion model
Board, Investor & Leadership Advisory
Investor support
When boards, investors, or leadership teams need answers—not excuses—I provide experienced, objective guidance.
Who this is for
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PE-backed or investor-backed brands
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Founders preparing for board meetings
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Leadership teams under performance pressure
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Companies preparing for a sale
What I do
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Clarify growth narrative and priorities
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Pressure-test plans and assumptions
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Support executive decision-making
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Provide ongoing advisory support
What you get
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Confidence in your strategy
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Clear metrics and accountability
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Better conversations with investors and boards
Philosophy
My Core Values
My core values of trust, accountability, and relentless follow-through guide everything I do. I believe trust is earned through transparency, consistency, and doing what I say I'm going to do, every time. I bring a strong work ethic to every engagement, take ownership of outcomes, and hold myself to the same standards I expect from the teams I work with.
My philosophy is rooted in grit, long-term partnership, and building strong cultures that last. I don’t chase shortcuts or vanity metrics; I stay in the work when things get hard and see plans through to completion. By modeling accountability, follow-through, and disciplined effort, I help leaders build cultures where teams are aligned, expectations are clear, and trust is earned, resulting in scalable businesses that can withstand pressure, grow with intention, and perform over the long haul.
Clients
My clients' success is a top priority. Throughout my career, I have had the opportunity to deliver results and lead teams for the following brands:
SCOTT SPORTS
SMITH
SIGNATURE BIKE
SAXX UNDERWEAR
SANTEVIA WATER SYSTEMS
MONS ROYALE
TENTREE
7MESH CYCLING APPAREL
DU/ER
TRANSITION BICYCLES
FIND AI
ECOTECH SOLAR
Contact
Get in Touch
Do you have a question or need more information? Feel free to reach out. I'm ready to assist you with all your marketing & growth needs.
604-803-6037
adam@agperformancemarketing.com
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